PNB Housing Finance and Aadhar Housing Finance Expand Presence in North East India, Advancing Financial Inclusion

According to the press release shared by the PNB Housing Finance team

Guwahati, 17th April 2025: PNB Housing Finance Ltd. and Aadhar Housing Finance Ltd. announced their foray into the country's North East region by inaugurating their first-ever branch in Guwahati, Assam. This expansion marks a significant milestone in advancing affordable housing solutions, aligned with the government’s ‘Housing for All’ mission and driving financial inclusion through the Pradhan Mantri Awas Yojana (PMAY) agenda.

With a commitment to fostering home ownership in the underserved North East region, PNB Housing Finance and Aadhar Housing Finance will offer tailored, innovative affordable housing finance solutions as part of a strategic push to bridge the home finance gap in the region. The expansion will facilitate access to housing finance, boost real estate demand, and support regional development.

Mr. Sanjay Shukla, MD, National Housing Board, said, “The distinct geographic challenges and developing infrastructure in the North East region present both opportunities and responsibilities. Real estate and housing finance are complementary sectors that are not only pivotal for the sustainable development of this region but also catalysts for unlocking its true potential. By widening their presence in this region, both PNB Housing and Aadhar Housing will significantly contribute in driving last-mile financial inclusion, thus empowering the local economy manifold.”

Mr. Girish Kousgi, MD & CEO, PNB Housing Finance, said, “The North East region – armed with a wealth of culture and resources – presents immense opportunities for growth and development. We are thrilled to expand our presence in this region, beginning with Guwahati, and further widening our distribution footprint across the North East. Our comprehensive affordable housing product ‘Roshni’ aims to make a meaningful difference in the lives of people here, ensuring that families can thrive in safe and sustainable environments. We are aligned with the government’s PMAY agenda, and are committed to helping aspiring homeowners achieve their dreams.”

Mr. Rishi Anand, MD & CEO, Aadhar Housing Finance, said, “Our foray into the Northeast with our first branch in Guwahati marks a significant milestone in our journey. We endeavour to provide home ownership to the economically weaker and lower-middle-income segments, empowering them to build a secure future. With its growing economy and vibrant community, Guwahati is a key market for us, and we are excited to be part of its growth story. In alignment with the Government’s vision of Housing for All, we are committed to making low-income housing accessible to more regional families. This new branch will bring us closer to our customers in the underserved Northeastern states.”

According to the National Housing Bank, North East states accounted for only 0.93% of the total individual housing loans as of September 2024. PNB Housing Finance and Aadhar Housing Finance are determined to boost the availability of affordable home loans for salaried and self-employed individuals – a testament to their sustained commitment to creating a strong foundation for economic development in these regions.