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About Us

Urban Insights is a premier communications and editorial strategy firm that specializes in transforming organizational narratives into impactful communication tools. With a diverse portfolio of successful projects, the company operates at the intersection of creativity, policy advocacy, and strategic branding.

Key Projects:

  1. National Institute of Urban Affairs (NIUA)

    • Developed a comprehensive communication strategy to enhance NIUA’s social media presence and public engagement.

    • Crafted targeted campaigns to position NIUA as a thought leader in urban development and governance.

  2. Construction Industry Development Council (CIDC)

    • Conceptualized, created, and managed CIDC’s YouTube channel, focusing on industry insights, policy updates, and educational content.

    • Enhanced the council’s digital footprint by delivering consistent, high-quality video content.

  3. SoftTech Engineers Limited

    • Designed and executed an integrated communication and marketing strategy.

    • Elevated SoftTech’s visibility in the construction technology space, leveraging digital platforms and strategic messaging.

  4. Policy Advocacy

    • Championed policy changes in Waste Water Management, Reverse Mortgage and Senior Living, addressing critical gaps and advocating for sustainable solutions.

    • Worked closely with stakeholders to promote inclusive policies benefiting senior citizens and the real estate sector.

Directors Desk:

E Jayashree Kurup
Director, Real Estate & Cities, Urban Insights

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  • Role Highlights:

    • Led research and content initiatives on real estate, urban governance, and policy advocacy.

    • Advocated for real estate buyer rights 

    • Drove sustainable environmental solutions in waste and water management.

    • Leveraged media to influence social change and policy development.
       

Previous Roles and Experience

  1. Editor-in-Chief, CIDC Nirman (November 2023 – May 2024)

    • Managed editorial development and production for CIDC’s flagship publication.

    • Focused on content innovation and audience engagement.

  2. Communication Advisor, National Institute of Urban Affairs (NIUA) (November 2021 – April 2022)

    • Designed impactful communication strategies for urban development advocacy.

  3. Head Content & Research, Magicbricks Realty Services Ltd (April 2006 – February 2021)

    • Worked with National Housing Bank on Transaction Cost Analysis and Residex. Did the baseline studies of 35 cities across India and gathered transactions data from the ground across 35 cities for five years

    • Worked on PropIndex, a pioneering quarterly locality-based property data report for 11 cities

    • Managed editorial content for Magicbricks.com, including consumer-centric real estate insights and analytics

    • Did an 11-city study of the impact of tax incentive 80IB (10) for CREDAI to assess on-gound impact of small homes, a prelude to PMAY

    • Executed a five city, multi-location survey and analysis of rental affordable housing for the Ministry of Housing and GIZ 

    • Did market demand data for developer groups to access construction finance

    • Organized industry dialogues addressing real estate and recruitment trends.

  4. Deputy Editor, The Financial Express (2005 – 2006)

    • Managed the weekend corporate features section, analyzing key industry sectors.

  5. Associate Editor, Good Governance India (2004 – 2005)

    • Edited city management publication Good Governance India and coordinated Municipalika 2005.

  6. Assistant Director, Asia Pacific Research, Insignia Brooke (2002 – 2003)

    • Authored property market reports for India, China, Thailand, and Japan. Did the securitisation report for Philippines 

  7. Deputy Editor, The Economic Times (1995 – 2001)

    • Managed the 13-edition all-India property section and specialised in technology features.

  8. Senior Feature Writer, The Times of India (1988 – 1992)

    • Curated content for the Interiors section of the Saturday Times and covered lifestyle topics.

Skills and Expertise

  • Editorial Development & Strategy

  • Real Estate Research & Analytics

  • Industry engagement through round tables and stakeholder meets

  • Policy Advocacy & Urban Governance

  • Digital Content Creation & Management

  • Communication Strategy & Brand Development

Key Achievements

  • Spearheaded initiatives that transformed industry communication standards.

  • Advocated for impactful policy changes in senior living and real estate.

  • Established data-driven content frameworks for Magicbricks and other leading platforms.

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